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    <loc>https://www.ruth-holland.com/projects-forte</loc>
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    <lastmod>2021-09-09</lastmod>
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      <image:title>Projects - Thomas Pink Holiday Campaign</image:title>
      <image:caption>Holiday campaign for shoot for menswear gifting incorporating Thomas Pink’s iconic pink in a modern sculptural and minimalist way. Art Direction and Set Design by Ruth Holland Photography by Anko</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/61398fb04c27de3da95a06dd/1631162288157/</image:loc>
      <image:title>Projects - lululemon Yoga</image:title>
      <image:caption>Creative Concepts &amp; Art Direction by Ruth Holland Photography by Matt Korinek Photography by Justin Wilczynski</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/61398fe3d5c6e8344ab82d5c/1631162339006/</image:loc>
      <image:title>Projects - Nostalgia</image:title>
      <image:caption>A nostalgic exploration of endlessly waiting for something to happen that never quite does…   Creative Direction &amp; Set Design by Ruth Holland Photography by Iain Dickens Director of Photography by Ryan Handy</image:caption>
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    <image:image>
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      <image:title>Projects - Bio-Extracts</image:title>
      <image:caption>Campaign imagery for performance skincare brand Bio-Extracts — conveying a fun, personalised skincare approach. Creative Direction and Set Design by Ruth Holland Photography by Ben Edwards</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613990a8dcd5905e445f2418/1631162536808/</image:loc>
      <image:title>Projects - Chiaroscuro Feasts</image:title>
      <image:caption>Lifestyle food shoot focused on light and dark with pops of colour from complete ‘dishes’ and raw fruit &amp; vegetables to give an almost painterly feel and a strong emphasis on chiaroscuro lighting reminiscent of Vermeer paintings however with a contemporary and modern feel. Creative Direction by Ruth Holland Photographer by Anko</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>A cinemagraphic shoot inspired by nostalgic British spy films with an inherent sense of of anticipation and excitement. In addition to stills a short film called Misson Impeccable was also produced, executive produced by Guy Richie. Art Direction by Ruth Holland Photography by Crowns &amp; Owls</image:caption>
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    <image:image>
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      <image:title>Projects - Ted Baker AW15</image:title>
      <image:caption>Ted Baker's seasonal lookbook campaign for womenswear and menswear - shot on location in the UK. Creative Concept and Set Design by Ruth Holland Photography by Emma Hardy</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613991ce93764a70eda2a25c/1631162830476/</image:loc>
      <image:title>Projects - Ted Baker SS16 Campaign</image:title>
      <image:caption>Ted Baker's seasonal lookbook campaign for womenswear and menswear - shot on location in the UK. Art Direction and Set Design by Ruth Holland Photography by Emma Hardy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613991e7d55d654653d4dd29/1631162855035/</image:loc>
      <image:title>Projects - Tropic Skincare</image:title>
      <image:caption>Lookbook and online imagery for natural skincare company Tropic Skincare. Creative Direction and Set Design by Ruth Holland Photography by Aleksei Belov</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/61399205dcd5905e445f3090/1631162885052/</image:loc>
      <image:title>Projects - Colour by Numbers</image:title>
      <image:caption>Campaign imagery for contemporary clothing line Colour by Numbers for Ted Baker. Creative Direction by Ruth Holland Photography by Crowns + Owls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613992421f284636a8ed2896/1631162946833/</image:loc>
      <image:title>Projects - Rodial</image:title>
      <image:caption>Online campaign imagery for luxury skincare and beauty brand Rodial. Art direction by Ruth Holland Photography By Pavodenko</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/6139926560236d737ef750cc/1631162981874/</image:loc>
      <image:title>Projects - Cath Kidston</image:title>
      <image:caption>Social media campaign for lifestyle retailer to highlight weird and wonderful dates in the calendar. Art Direction and Set Design by Ruth Holland Photography by Ben Edwards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613992a8979ce610c32bcddc/1631163048288/</image:loc>
      <image:title>Projects - Miss Selfridge</image:title>
      <image:caption>SS18 Denim guide for fashion retailer Miss Selfridge. Street style shoot shot on location in south west London. Creative Direction by Ruth Holland Photography by Jamie Tilley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613993406958347e36dc0833/1631163200632/</image:loc>
      <image:title>Projects - lululemon Train</image:title>
      <image:caption>Creative Concept &amp; Art Direction by Ruth Holland Photography by Thompson Chan</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613993dd6866c938e30739c1/1631163357595/</image:loc>
      <image:title>Projects - lululemon Casual</image:title>
      <image:caption>Creative Concepts &amp; Art Direction by Ruth Holland Photography by Matt Korinek Photography by Trevor Brady</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613994e4765b244de444f708/1631163620602/</image:loc>
      <image:title>Projects - lululemon Run</image:title>
      <image:caption>Creative Concepts &amp; Art Direction by Ruth Holland Photography Jeremy Jude Lee</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/61399559b3b18626e159036d/1631163737610/</image:loc>
      <image:title>Projects - lululemon Swiftly 2.0</image:title>
      <image:caption>Creative concept &amp; Design by Ruth Holland Photography by Thompson Chan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613995e16958347e36dc2db4/1631163873864/</image:loc>
      <image:title>Projects - lululemon Nulux Ice Wash</image:title>
      <image:caption>Everyone’s Different. Creative Concept by Ruth Holland Photography by Matt Korinek</image:caption>
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  <url>
    <loc>https://www.ruth-holland.com/new-gallery-wexley</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/t/613986e65463991130f7d607/1457039379057/</image:loc>
      <image:title>portfolio - Caravan</image:title>
      <image:caption>In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. Proin fringilla, est non fermentum cursus, elit nibh hendrerit velit, vitae congue neque augue sed odio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>portfolio - Caravan</image:title>
      <image:caption>In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. Proin fringilla, est non fermentum cursus, elit nibh hendrerit velit, vitae congue neque augue sed odio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d618/1457039765201/28.jpg</image:loc>
      <image:title>portfolio - Cliffs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d60a/1457039772544/30.jpg</image:loc>
      <image:title>portfolio - Dock</image:title>
    </image:image>
    <image:image>
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      <image:title>portfolio - Solitude</image:title>
    </image:image>
    <image:image>
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      <image:title>portfolio - Morning Fog II</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d620/1457039800496/80.jpg</image:loc>
      <image:title>portfolio - Dive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d60c/1457039810193/97.jpg</image:loc>
      <image:title>portfolio - Dry Fire</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d616/1457039824944/27.jpg</image:loc>
      <image:title>portfolio - Morning Fog I</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d626/1457039842168/96.jpg</image:loc>
      <image:title>portfolio - Autumn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d60e/1457039887064/13.jpg</image:loc>
      <image:title>portfolio - Yacht</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d614/1457039898892/74.jpg</image:loc>
      <image:title>portfolio - Minions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d622/1457039906798/52.jpg</image:loc>
      <image:title>portfolio - Wood</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d61a/1457039921059/25.jpg</image:loc>
      <image:title>portfolio - Valley Fog</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d628/1457039930111/29.jpg</image:loc>
      <image:title>portfolio - Squad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d610/1457039942216/36.jpg</image:loc>
      <image:title>portfolio - Risk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5ac38986a9e028e7ceb9c1df/613986e65463991130f7d609/613986e65463991130f7d624/1457039953070/34.jpg</image:loc>
      <image:title>portfolio - Lineup</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ruth-holland.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-09</lastmod>
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      <image:title>About me</image:title>
      <image:caption>Ted Baker AW16</image:caption>
    </image:image>
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